About
The whole view.
I’m a Content Marketing Strategist with 14 years across agency and in-house teams. I work from the first decision to finished work—setting the direction, making the thing and learning from what it does.
14 years
I’ve worked across brand, product marketing, editorial partnerships, video and content products. That range helps me see what needs to change, what an audience needs and what a team can actually make.
At Wiley, where I’ve worked since 2022, I shape content programmes, produce audience-facing work and prototype practical uses of AI. Before that I developed product campaigns at Trainline and commercial editorial work at The Guardian.
The range is practical. I can help set the direction, write the brief, make or manage the work, and build a prototype when talking is no longer enough.
How I work
I turn ambiguity into a clear direction, then stay close enough to make it work.
Understand the real problem
Start with the behaviour or decision the work needs to change—not the format somebody asked for.
See it in practiceMake the direction clear
Turn complexity into a proposition people can understand and a team can act on.
See it in practiceBuild what the work needs
Move from recommendation to working artefact when a prototype will answer the question faster.
See it in practiceStay through delivery
Carry the idea through structure, production, publishing and the decisions that follow.
See it in practice
Experience
Agency breadth. In-house depth.
Different kinds of teams taught me how to find the idea, bring people with me and keep the standard high through delivery.
- WileyContent Marketing Strategist
- TrainlineMarketing Content Manager
- The GuardianContent Manager
- Agency and client workHSBC, B&Q, Allianz and Tesco
Recognition